The success of an organisation’s business strategy depends heavily on how well it can deploy its operations (both internal and external) and how well it uses analytics to support those operations. To enable students to contribute towards organisation’s success, this module will train them to identify the decisions at an organisation’s operational level and coach them to understand the factors that can influence these decisions. Following this, the module will focus on imparting the knowledge and skills to deploy data analytics to make informed decisions for different operations in organisations. The module will enable students to structure different decisions that need to be made at the operations level in an organisation and examine how business analytics drive those decisions to create and sustain competitive advantages. Through activities including case studies and scenario analysis, students will be equipped with the operational insights and data analytics knowledge essential for navigating decision-making in today’s data-driven business environment.